a view of a large body of water with a city in the background
a view of a large body of water with a city in the background

Diano Marina Holidays

Holidays to Diano Marina are a perfect introduction to the Liguria area of Italy, which is also known as the Italian Riviera. This beautiful sweeping stretch of coastline, sheltered by the Maritime Alps, which curve between Tuscany and France’s Côte d’Azur, is a lovely place for couples who just want to get away from it all and spend some time together.

The area was dedicated to Diana, the Roman goddess of hunting, and a statue in her honour sits on the seafront at the western end of the city. Like many of the Riviera towns, Diano Marina, often dubbed “the city of the orange trees”, has a palm lined promenade with shops, bars, cafés and restaurants. The bustling town centre houses lovely pastel coloured Art Nouveau buildings and a range of hotels and cultural attractions which add to its old world charm.

Diano Marina’s beach is impressive, stretching out over three kilometres and offering a variety of water sports and boat trips.  If you prefer dry land, there are hiking and mountain biking trails to explore.

  Explore Diano Marina like no other

One of the best things about a holiday in Diano Marina is the wide and varied number of things to do. You could spend the day on the beach, which starts at the harbour, where some of the sea excursions depart, and runs along to the foot of the cliffs of Capo Berta. You can swim, surf, windsurf, try your hand at stand up paddling or just relax and enjoy the sunshine. 

For mountain bikers of all abilities there are a number of exhilarating trails to follow. One of the most popular is the Bike Path, the Riviera dei Fiori. It’s one of the longest in Europe and was constructed along an old railway line, now fully restored and suitable for cyclists and pedestrians.  It’s a truly glorious route with lots of interesting stopping points along the way. For something a little less demanding take the seafront route from Diano Marina to nearby Imperia. There are a number of local places to hire a bike. There are also plenty of enjoyable local walks, along with some more challenging trails for the more serious walkers.
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Start planning your Citalia holiday by getting in touch with one of our Personal Travel Planners.

Lines open: Monday to Saturday 09:00 to 17:30, Bank Holidays 10:00 to 16:00.

Handpicked Hotels in Diano Marina

Discover the real Diano Marina while staying in one of our carefully selected hotels

Things to do in Diano Marina

Although Diano Marino is renowned for its outstanding natural environment, local cuisine and exciting entertainment scene there are other options to investigate.

If you love history add the Palazzo del Parco to your itinerary. This 20th Century villa is the town’s cultural heart and home to the library and civic museum, where you’ll find an impressive ten exhibition halls. Other nearby sites to explore include Alpicella’s Tower on Capo Berta and the remains of the Saracens Tower, close to the church of St James in the hinterland village of Diano Calderina. For some quiet time take a pew at the neoclassical St Antonio Abate Church with its exquisite marble altars, Corinthian columns and beautiful Raffaele Resio frescos.

It’s easy to get around in Italy, allowing you to build your holiday beyond Diano Marina by taking the train to Santa Margherita, a small Ligurian town with Roman origins. Set on the sheltered Tigullio bay it’s a resort with its own distinct character, certainly less flamboyant than its neighbour Portofino.  While it’s perfect for sailing, water skiing, scuba diving or just relaxing on the beach there are lots of other options to explore.

Flight Information

Most flights to Liguria arrive into Pisa airport (PSA) although visitors to the west of the Riviera can also fly into Nice (please call our Italy Experts to book flights to Nice). Direct flights to Pisa are available from London Gatwick, London Heathrow and London Stansted and take approximately 2 hours and 10min.

Visa Information

At the current time, British citizens do not require a visa to visit Italy.


Whilst tipping isn’t embedded into Italian culture it is always appreciated as an acknowledgement of good service. Nowadays people generally round up a bill in a bar or cafe and leave 5-10% extra on a restaurant bill. Taxi bills are usually also rounded up.
On guided tours/excursions, it is customary to leave a token of appreciation for the driver and guide.
On small group escorted tours, it is customary to leave a token of appreciation for the driver and guide at the end of the tour.

Introduction to languages

The official language of Italy is Italian. English is widely spoken too, so getting by is easy.

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