Server info: v-gs2-hybapp-01, release_3_30_0
PWk: Prod, Tlk: GS2, Datacash: Live
    • Where to?
      Please type a region, destination or hotel name.
    • Departing
    • Staying For
      Please change your selection.
      Max nights bookable online is 20
      Call 01293 762410 * To get the best price for more than 21 nights
    • Where from?
      Any UK Airport
    • Adults
      Please change your selection.
      Maximum of 8 occupants per room.
      Call 01293 762410 * To book more than one room.
      Children (2-11)
      Please change your selection.
      Maximum of 8 occupants per room.
      Call 01293 762410 * To book more than one room.
      Child Ages
      Please update your selection.
      Choose an age for each child.
      Please update your selection.
      Only one infant per adult allowed.
      Infants under 2 
Where from?
  • Search

Alassio was a big name in Victorian tourism, but today, the town is often overlooked in favour of more popular spots, making it a real hidden gem of the Ligurian coastline.

Firstly, the setting is superb, with a long sandy beachfront backed by pastel-coloured houses and dramatic hills. The atmospheric centre street, locally known as the budello di Alassio (gut of Alassio) is where the history of the town can most be appreciated, with numerous shops, churches and piazzas dotted along its length. Pay a visit to the West Gallery – an interesting building holding an exhibition of Irish artist Richard Whateley West’s works, as well as an atmospheric library known for being one of the oldest English language libraries in Italy. There are also more than 100 dining establishments in and around Alassio. Some of the most trendy can be found directly overlooking the beach, but the most authentic are generally hidden away in the back streets, often serving the town’s signature product, baci di Alassio – a delicious chocolate-flavoured macaroon.

Alassio hotels and flights

7 nights from

£1,026 per person

View hotels and flights

Learn more about our holidays

View Our Hotels


Take a look at our hotel and flight combinations.

Create a

multi-centre experience

Why just stop at Alassio?

View recommended destinations

Things to do in Alassio

Map key:
Show map key

Top Tips from our Destination Experts

Amanda Curry

Italy Expert
Alassio is a lovely, laid-back town with cobbled lanes running parallel to the beach. Walk along the beach until you reach the Muretto. It’s a wall decorated with 550 ceramic tiles, each one signed by a celebrity who’s visited the town.

Excursions are not bookable online

If you would like to pre-book one of our excursions, please call our Italy Experts on 01293 762410*.

Excursions in and around Alassio

Map key:
Show map key
Make an Enquiry
Sign up for our offers
Request a brochure