Holidays in Alassio were once a regular fixture on the tourist calendar but in recent times it has regained its hidden gem status. Noted for its natural beauty, atmosphere and rich history, it is not to be missed. Visitors will love exploring the cobbled lanes that run parallel to the beach and discovering the authentic restaurants hidden away in the back streets.
There is plenty for couples on a romantic break too. Walk along the long, sandy beachfront or stroll around Alassio’s atmospheric centre, taking in the beautiful shops, churches and piazzas.
Alassio Holidays offer something for everyone, whether it’s relaxed beach days or soaking up the history. The spectacular setting of pastel coloured houses, elegant gardens and luscious hills provides the perfect backdrop for a holiday to remember.
In the evening, visit one of the 100 plus dining establishments. Whether modern and trendy or authentic Italian secret spots, Alassio has it all.
Explore Alassio with Citalia
For over 85 years, we at Citalia have been using our expertise and experience to give our customers the ultimate taste of Italy. Our attention to detail and personal touch sets us apart from other providers and makes Citalia a true Italian holiday specialist.
Get the insider knowledge with Citalia and try something a little different with a trip to Al Frantoio di Aldo Armato, a real local olive factory where friendly, knowledgeable staff will explain how their products are made. You can buy top quality olive oil, pesto, sun dried tomatoes and other local products made on the site, perfect for gifts or for your own kitchen.
If you fancy getting away from the shore for a little while, why not take a boat trip with Guacamaya and spend a few hours sailing in Liguria? Departing from Marina di Andora every day, you can spend the day relaxing as the skipper takes you around Alassio, Laigueglia and Cervo. Enjoy a peaceful time anchored in a beautiful bay, swimming and snorkelling, or be more hands on and learn about sailing.
Handpicked Hotels in Alassio
Discover the real Alassio while staying in one of our carefully selected hotels
Italy is a country of fine culture and history, and Alassio is no exception. Visit the Muretto di Alassio, a monument dating from the 1960s and made up of plaques bearing the signatures of famous people. Arising from Alassio’s history as a capital of the international highlife in the 1950s, when links with big names in cinema and culture frequented the area, this is an unusual and interesting sight.
As well as Alassio itself, there’s plenty more to experience in the beautiful neighbouring towns. As Alassio is on the Ligurian coastline and with fantastic train connections, it’s easy to build a holiday beyond your hotel. Nearby Sanremo is the remarkable jewel of the Riviera scene: ancient cobbled streets are lined with wine cellars, historic churches and traditional eateries, but this is juxtaposed with cosmopolitan shopping, modern bars and expensive yachts.
Close by there is also the medieval city of Genoa, with its mixture of historic alleyways littered with unique and fascinating shops, historic buildings such as the Duomo and world class attractions, including as Europe’s largest aquarium.
Most flights to Liguria arrive into Genoa airport (GOA) although visitors to the west of the riviera can also fly into Nice (please call our Italy Experts to book flights to Nice). Direct flights to Genoa are available from London Gatwick, London Heathrow and London Stansted and take approximately 2 hours.
At the current time, British citizens do not require a visa to visit Italy.
You don’t have to leave a tip in Italy – most Italians don’t tip for restaurant meals, bar drinks, taxi rides or hair and beauty treatments. However if you do leave a tip, you might receive quicker service.
We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist