About Us: Why Choose Citalia?

We have been helping our customers discover the very best of Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist.

We've been helping our customers to discover the very best of Italy for 90 years

In-depth advice

It's no secret that we love Italy - but what we also love is sharing this passion with our customers. And it's this in-depth advice that will help you get the most out of your holiday.
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Our History
Deeply rooted in Italy, what you know as Citalia today was originally founded in 1929 by the Italian State Railway, known as Compagnia Italiana Turismo, or CIT.
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Our Italy Experts
Our team of experts live and breath Italy, with an extensive knowledge of our destinations and hotels to help you pair you with your perfect holiday.
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Brand Ambassdor Gennaro Contaldo
We've partnered with renowned Italin Chef Gennaro Contaldo to bring you his favourite Italian sights and meals.

Flexibility and choice

We offer completely flexible holiday durations to suit you, from a long weekend in Rome to a three-week adventure across Italy. Add to this regional flights, trains, car hire and event tickets, and we can create a holiday to suit your exact requirements, whatever they may be.

Handpicked hotels

Each of our hotels has been specially selected by our team to make sure your stay is as enjoyable and authentic as possible. It might be because of its fantastic location in a city’s centro storico or on a Tuscan hilltop, or it might be a fascinating history or heritage that we think you'll love.
Centrally located hotel in Sorrento with stunning views

Imperial Hotel Tramontano, Sorrento

Perched on the cliffs of Sorrento’s seaside, but is just moments away from the town’s main piazza, it boasts spectacular, unobscured views over the Bay of Naples and Mount Vesuvius.

Find out more

350 handpicked hotels across 15 stunning regions of Italy

Citalia value

Over the years, we have built great relationships with Italian hoteliers which allows us to offer a whole range of outstanding value offers, many of which are exclusive to us. These include free nights, board and room upgrades, free child places, early booking discounts and many more.

Look for our exclusive offers throughout the site but be sure you're getting the best value when you book with us.

  • Free Night(s)

  • Free Board Upgrade

  • Early Booking Discount

  • Dining Offer

  • Hotel/Resort Credit

  • Flight Discount

  • Room Discount

  • Spa Offer

  • Room Upgrade

  • Child Stays For Free

  • Free Excursions/Activity

  • Family Offer


We are delighted to have won the Feefo Platinum Trusted Service Award 2023. We pride ourselves on delivering exceptional levels of service and providing the best experiences for our customers.

We're incredibly honoured to have received a British Travel Award for the past seven years running, particularly as these awards are voted for by the public.
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Our whole team are passionate about what we do, we absolutely ❤ Italy

Travel With Confidence

We are fully ATOL and ABTA bonded and strictly managed by the Civil Aviation Authority (CAA), so when you book with us you can be confident that your money is safe. You can find out more about this on our travel with confidence page.
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What our customers think

We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist

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