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Adriatic Riviera Holidays

The glittering Adriatic Riviera has been Italy’s go-to seaside destination since the 1960s and 1970s. Stretched out along the coast of Emilia-Romagna, it’s a favourite among beach lovers and attracts Italians as well as European sun-seekers to its sandy shores.

Its best-known resort is Rimini, a big and bold seaside town with nine miles of beaches and a famous entertainment scene. While it has a reputation for vibrant nightlife, there’s another side to Rimini. Its old town is chock-full of Renaissance charm, with plenty of pretty piazzas and clutch of Roman remains well worth seeing – look out for the 1st-century Tiberius Bridge, built during the reign of Augustus. 

Smaller Riccione sits a little further along the coast, offering a mix of cosmopolitan shopping and dining and lots of crowd-pleasing family entertainment. The beaches here are brilliant, with silky golden sands and laid-back bagni (beach clubs) where you can set up for the day. Kids will love the watersports and waterparks, and the Emilia-Romagna countryside is brilliant for cycling when you’re ready for a break from the beach.
Destinations in Adriatic Riviera
There is no question as to why holidays to Rimini are favoured among sand and sun seekers - the popular coastal town is full of character.
Handpicked Hotels in Adriatic-Riviera
Discover the real Adriatic-Riviera while staying in one of our carefully selected hotels

Things to do in Adriatic Riviera

Italian holidaymakers zone in on the north-easterly Adriatic Riviera each summer. The big-hitting beach towns sit side-by side – and they all come in different flavours.

Rimini matches a Roman-Renaissance town centre with a lively beach. So you can wander the 15th-century Malatestiano Temple, browse the market at Castel Sismondo, and take the kids to the sand-side fairground.

Riccione goes for a family-friendly theme. Waterparks, mini-golf and an aquarium sidle up to the sands here. After something different? Gabbice Mare’s high-energy beach knocks shoulders with the wildflower hills and craggy coves of Monte San Bartolo National Park.
Flight Information

Direct flights to Bologna Guglielmo Marconi Airport (BLQ) are available from London Gatwick, London Heathrow, London Stansted, Edinburgh, Bristol and Manchester and take approximately 2 hours 15 minutes.

Direct flights to Ancona Airport (AOI) are available from London Stansted and take approximately 2 hours 25 minutes.

When to go

There’s no doubt about it – the Adriatic Riviera is a summer destination. The weather in July and August is hot and sunny (an average 27 degrees), although this means the beaches and the bars are full to the brim. If you don’t mind a few degrees cooler, it’s worth waiting until September, when the beach clubs all but empty out.  

Visa Information

At the current time, British citizens do not require a visa to visit Italy.


You don’t have to leave a tip in Italy – most Italians don’t tip for restaurant meals, bar drinks, taxi rides or hair and beauty treatments. However if you do leave a tip, you might receive quicker service.

Introduction to languages

Listen to our Learn Italian podcast, where we cover everything from basic to intermediate phrases.

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