Using machinery, Carrafel pioneered industrialised production, and even today remains one of Italy’s finest chocolate companies, producing gianduiotto
. Wander the streets of Turin and it’s quite possible to stumble across traditional chocolate companies from the 19th century. From this century came another of Italy’s oldest and best-known family chocolatiers, Majani, which opened a small chocolate shop in Bologna
. They made bars to honour Fiat’s first manufactured car in 1911.
The household name of Ferrero, home to Ferrero Rocher, Mon Chéri and Nutella, was established in Alba
just after the Second World War, while Italy’s popular Valentine’s Day wrapped chocolate of baci
(little kisses), complete with love notes, was introduced by the chocolatier Perugina
, in the Umbrian city of Perugia. This takes us nicely to how you can best enjoy these sweet delights of Italy today.