Sina Astor

Tuscany, Tuscany Coast

Tripadvisor rating Based on 914 traveller reviews
Thumb image 66% of travellers recommended this hotel

  • Situated on Viareggio's promenade with stunning sea views
  • Wellness centre with indoor pool
  • Contemporary and stilish

The Hotel Astor boasts stylish and spacious guest rooms equipped with modern comforts and views of the sea and the mountains. There is an entire floor dedicated to luxury suites with spacious terraces and sea views. The interiors are refined and furnished in a traditional and modern style and guests staying on a half board basis are offered an excellent selection of local seafood and international cuisine served on the terrace during the summer months in the hotel's own restaurant 'La Conchiglia'. With the SINA Wellness Club featuring an indoor swimming pool, gym, Turkish bath and sauna, plus the beach facilities across the road (normally in use June to September), the Hotel Astor is a great choice for a beach break in Viareggio.

The Hotel Astor is ideally located for the beach and the lovely seafront promenade which is atmospheric and particularly lively in the evenings and weekends with music until late.


The hotel has 76 rooms (official rating 4 star). Child prices apply to ages 2-12 years.

Complimentary beach services are included in the prices from 1st May to mid-September, subject to weather condition. (one parasol + two deckchairs).



Bars & Restaurants

La Conchiglia Restaurant

Included With:Bed & Breakfast, Half Board

Open 7am - 10am, 1pm - 2.30pm and 8pm - 10pm

Considered one of the most famous restaurants in Viareggio, La Conchiglia specialises in regional seafood dishes and offers views over the sea and promenade from its dining room and terrace which is used during the summer months. 

American Bar With Terrace

Located on the first floor, the American Bar is open 10am - 11pm and has a large seating area and an outdoor roof terrace.

Beach & Pools


With charges included - guests receive a parasol, deckchairs and towels, sunbeds are an extra charge (normally in use Jun - September). 

Spa & Wellness

SINA Wellness Club

With indoor swimming pool, gym, Turkish bath, sauna, whirlpool and beauty treatments (payable locally).

Activities & Entertainment

Bike Hire

Bicycle hire is available at the hotel at a charge of €10 per day.

Bicycle hire is available at the hotel at a charge of €10 per day.

Wifi & Parking


Payable locally, approx. €28 per day.

About the location
Holidays to Viareggio are perfect for those looking to combine a beach holiday with a cultural adventure. Golden beaches meet Art Déco architecture in one of the best known Tuscan beach resorts. Touring the surrounding areas, you’ll come face to face with Pisa, home of the famous leaning tower, and the medieval town of Lucca, where you can immerse yourself in Italian history.

Viareggio was once the go to destination for Italy’s rich and famous. The composer Puccini lived here in the early 1900s and the villa he built now houses a museum dedicated to his life and music. Nowadays, Viareggio attracts a wide range of holidaymakers. As dusk approaches, many tourists join the locals on their passeggiata, or evening walk along the seafront promenade. Here, families and friends come together and socialise, sometimes sharing a glass of wine or a gelato along the way.
Transfer time
The hotel is 30 minutes from Pisa airport. Return private transfers included. To change your transfers or book car hire instead, simply call us once you’ve completed your booking.
a view of a living room with a bed and a window
Viareggio Room

Bright, welcoming and handsomely furnished in Mediterranean style with parquet floors, the Viareggio rooms measure 193 square feet and have a partial sea view from the large windows.

a bedroom with a bed in a room
Versilia Side Sea View Room

Max 3 adults

Versilia Rooms are bright and modern. They feature a double bed or twin beds, marble bathroom and side sea views. They can sleep up to three adults.


a living room filled with furniture and a tv
Versilia Family Room

The Versilia Family Room have parquet flooring and large windows, recently renovated and located in the Annex to the hotel with a courtyard view.


Versilia Superior Sea View Balcony

Max 2 adults

Mediterranean-style rooms with parquet floors and splendid views from the private balconies overlooking the sea.

Measuring 269 square feet of pure elegance and refinement they sleep two adults and feature a double bed, marble bathroom and a balcony with a table and chairs and front or side sea views. 


Beach Service

Beach services nearby the hotel are included from 01 May - 21September 2023 (one beach umbrella and two deckchairs included).


Early Booking Discount

10% Early booking discount for stays between 24 September - 31 October 2023, 02 April - 31 May 2024 and 25 September - 31 October 2024 booked at least 30 days before travel. 

10% Early booking discount for stays between 01 June - 15 July 2023 and 28 August - 23 September 2023 booked at least 45 days before travel. 

10% Early booking discount for stays between 01 June - 12 July 2024 and 26 August - 24 September 2024 booked at least 60 days before travel.

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Tripadvisor rating Based on 914 traveller reviews
Thumb image 66% of travellers recommended this hotel
Travellers Ratings
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What to expect
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Thanks to the Sina Astor reception Team
sortolani, Lausanne, Switzerland
Tripadvisor review May 30 2023
Very comfortable and very nice welcoming Reception Team who supported myself with plenty of ideas and initiative during my staying in Viareggio. They also helped me with all tourist info about bus...
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Lovely hotel; lovely people.
ahmarsh21, Bury St. Edmunds, United Kingdom
Tripadvisor review May 30 2023
We really enjoyed our stay recently at this hotel. The staff were amongst the most helpful and pleasant that I can remember: nothing was too much trouble; it just added to the whole experience...
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What our customers think

We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist