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Palace Hotel

Tuscany, Tuscany Coast

  • Situated on Viareggio's promenade, across the road from the beach

  • A four-star hotel in Tuscany, embodying old world charm with modern conveniences

  • Superb roof terrace and use of swimming pool on the beach

Enjoying one of the most enviable placements on the Viareggio seafront, Palace Hotel offers holidaymakers a true taste of Italy. Nothing is too big or too small at this glorious 4* hotel. So, if you are looking for a holiday in Tuscany that is beautifully decorated, embodies old world elegance and has spacious rooms with a view, then you have come to the right place! 

Built at the beginning of the 19th century, Palace Hotel lies on Viareggio’s famous palm fringed promenade. It is also located just a stone’s throw from a long stretch of sandy beach, where guests can enjoy complimentary use of the beach club’s facilities. Soak up the sun, enjoy some local Tuscan food and let the relaxing begin! 

If you want to discover the joys of the other nearby Tuscan towns, then simply hop on a train - the local station is just a 15-minute walk away. Top sights include Lucca and Pisa (less than 30-minutes away) and Siena and Florence (both of which can be reached in about 1h30.) 

Once you’ve tired of sightseeing, make your way up to the hotel’s roof bar. Not only will you enjoy some of the best cocktails around, but the extraordinary views of the imposing Apuan Alps and the twinkling Tyrrhenian Sea are beyond beautiful. Enjoy it best while watching the amazing summer sunsets for an extra treat!

The boutique hotel has 74 rooms (official rating 4 star). Child prices apply to ages 2-12 years.


Bars & Restaurants

Tuscany is well known for its stunning wines, so it’s only natural that the region’s food should be every bit as good! 4* Palace Hotel’s restaurant offers mouthwatering local dishes, revisited with a modern touch. Think creamy burrata served with seasonal vegetables, melt-in-the-mouth spaghetti alle vongole and so-fresh-it’s-practically-still-swimming grilled fish.

Belle Epoque

Included With: Bed & Breakfast, Half Board

Open 7.30am - 10.30am and 7.45pm - 9.30pm

Decorated with crystal chandeliers, the Belle Époque is a charming restaurant serving buffet breakfast and traditional evening meals.

Panoramic Roof Terrace

With sunbeds and bar. 


Open 6pm - midnight (serves light lunches and snacks 1pm - 2.30pm, June - September)

During the summer months, lunch can be taken on the panoramic Roof Terrace or at the Beach Club's restaurant. 

Beach & Pools


Tuscany’s miles of golden beach remain one of the country’s best kept secrets. Guests at Palace Hotel are welcome to enjoy the facilities on La Pace beach, just a 2-minute walk away. Spend a day (or more) relaxing in the complementary deckchairs (sunbeds carry a small surcharge). The beach also has a wonderful seawater pool with a graduated shallow end for children and even a jacuzzi.

Wifi & Parking

Wifi and Parking

Stay connected with the wifi free of charge.

Payable locally, approx. €25 per day.

About the location

It is easy to see why Viareggio is nicknamed the ‘Pearl of the Tyrrhenian Sea’. Set equidistant between La Spezia to the north and Livorno to the south, the town enjoys a prime location on the Tyrrhenian Sea. Surrounded by natural beauty - the snow-capped Apuan Alps form the backdrop for this beach hotel - Viareggio is certainly a pearl in our books. 

The town is a great mix of Tuscan tradition and living city. Think splendid 19th-century architecture and a mile-long “Passeggiata”, packed full of gelaterias, caffès, benches and cycle hire stalls for the sporty. But think also market stalls that spill over with seasonal fruit and vegetables (the weekly market at Forte dei Marmi is well worth a visit), fishermen that come in with the local catch every morning and shop keepers that stand and chat in doorways during their quiet moments.

The seaside destination is known throughout the country for its rambunctious carnival, held between the end of January and the beginning of March. If you plan on visiting Viareggio in the summer months, there’s still plenty to do: the Puccini Opera Festival takes place every July and August and brings together opera lovers from all over the world.

Transfer time

The hotel is 30 minutes from Pisa airport. Return private transfers included. To change your transfers or book car hire instead, simply call us once you’ve completed your booking.

Twin Side Sea View

Max 3 adults

Twin Side Sea View Rooms are decorated using the typical colours of Viareggio and feature twin beds. It is possible to book a room with an extra bed to accommodate a third person.


Twin Side Sea View Balcony

Max 3 adults

Twin Side Sea View & Balcony Rooms feature twin beds and a balcony with a front or side sea view. It is possible to book a room with an extra bed to accommodate a third person.


Twin Front Sea View

Max 3 adults

Twin Front Sea View rooms are located on the first three floors and enjoy splendid front sea views.


Deluxe Twin Side Sea View & Balcony or Terrace Room

Max 4 adults

Deluxe Twin Side Sea View & Balcony or Terrace Rooms are very spacious with twin beds, an open-plan seating area and have a side sea view from the balcony or large terrace. It is possible to book a room with two extra beds to accommodate four people.


Single Room

Max 1 adult, 1 child

Single Rooms are available but do not have a balcony or a sea view.

Hotel Credit

 Guests receive €50 resort credit per room per week (€30 for single rooms) for stays of 7 nights or more completed between 01 April - 31 October 2022.

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Tripadvisor rating Based on 499 traveller reviews
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What to expect
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Great location Old charm
Gemma M,
Tripadvisor review Mar 09 2022
Excellent location in the main promenade and shopping street. An older but well maintained hotel with gracious lounges and a lovely breakfast area. Comfortable and clean bedrooms. Modern bathrooms...
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Super happy about our stay at Palace Hotel
Tripadvisor review Sep 26 2021
Beautiful hotel in the centre of Viareggio (al luongo mare). The rooms are really nice, clean and the bed and pillows are so comfortable. The staff is really friendly and helpful. They helpt us a lot...
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What our customers think

We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist