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Palace Hotel - Viareggio

Tuscany, Tuscany Coast

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Tripadvisor rating Based on 176 traveller reviews
Thumb image 77% of travellers recommended this hotel
4 * Bed and Breakfast Close to Beach Board Upgrade Traditional

  • Situated on Viareggio's promenade, across the road from the beach

  • A four-star hotel in Tuscany, embodying old world charm with modern conveniences

  • Superb roof terrace and use of swimming pool on the beach

Enjoying one of the most enviable placements on the Viareggio seafront, the Palace Hotel embodies old world elegance and has spacious rooms with a view.

Built at the beginning of the 19th century, Palace Hotel lies on Viareggio’s famous palm fringed promenade. It is also located just a stone’s throw from a long stretch of sandy beach, where guests can enjoy complimentary use of the beach club’s facilities. (deckchairs and 1 umbrella included, extra charge for sunbeds)


If you want to discover the joys of the other nearby Tuscan towns, then simply hop on a train - the local station is just a 15 minute walk away. Top sights include Lucca and Pisa (less than 30 minutes away) and Siena and Florence (both of which can be reached in about 1h30.) 

Once you’ve tired of sightseeing, make your way up to the hotel’s roof bar where you can sip a delicious cocktail whilst enjoying at sunset extraordinary views of the imposing Apuan Alps and the twinkling Tyrrhenian Sea. 


The hotel has 72 rooms (official rating 4 star). Child prices apply to ages 3-11 years. Minimum stay 2 nights (4 nights mid May - early July, late August - early October and 5 nights July - end August).


Facilities

Bars & Restaurants

Belle Epoque

Included With: Bed & Breakfast,

Open 7.30am - 10.30am 
Decorated with crystal chandeliers, guests can have buffet breakfast at the Belle Époque restaurant whilst dinner is served at the hotel's Deco' restaurant.

Deco' Restaurant

Included With: Half Board,

Open 19.30 - 21.30

Recently renovated in retro style, adjacent to the Blu bar Bistrò, the Deco' restaurant serves innovative regional and Mediterranean specialities, including delicious meat dishes and fresh fish, as well as a large selection of local wines.

Panoramic Roof Terrace

Overlooking the Viareggio beach and promenade.

 

Bar

Open 18.00 - midnight

The terrace bar is the ideal spot for drinks and delicious cocktails with a fantastic sea view and amazing sunsets.

 

Beach & Pools

Beach

Tuscany’s miles of golden beach remain one of the country’s best kept secrets. Guests at Palace Hotel are welcome to enjoy the facilities on La Pace beach, just a 2-minute walk away. Spend a day (or more) relaxing in the complimentary deckchairs (sunbeds carry a surcharge). The beach also has a wonderful seawater pool with a graduated shallow end for children and even a jacuzzi.

Wifi & Parking

Wifi and Parking

Stay connected with the wifi free of charge.

Parking is available in nearby streets, approx. €8.00 per day.

About the location

It is easy to see why Viareggio is nicknamed the ‘Pearl of the Tyrrhenian Sea’. Set equidistant between La Spezia to the north and Livorno to the south, the town enjoys a prime location on the Tyrrhenian Sea. Surrounded by natural beauty - the snow-capped Apuan Alps form the backdrop for this beach hotel - Viareggio is certainly a pearl in our books. 

The town is a great mix of Tuscan tradition and living city. Think splendid 19th-century architecture and a mile-long “Passeggiata”, packed full of gelaterias, caffès, benches and cycle hire stalls for the sporty. But think also market stalls that spill over with seasonal fruit and vegetables (the weekly market at Forte dei Marmi is well worth a visit), fishermen that come in with the local catch every morning and shop keepers that stand and chat in doorways during their quiet moments.

The seaside destination is known throughout the country for its rambunctious carnival, held between the end of January and the beginning of March. If you plan on visiting Viareggio in the summer months, there’s still plenty to do: the Puccini Opera Festival takes place every July and August and brings together opera lovers from all over the world.


Transfer time

The hotel is 30 minutes from Pisa airport. Return private transfers included. To change your transfers or book car hire instead, simply call us once you’ve completed your booking.
Classic Room
Classic Room

Max 3 adults

Classic Rooms have wood flooring and are decorated using the typical colours of Viareggio and feature Double beds: 170 x 190cm, or 2 x twin beds 85 x 190cm. Air conditioning with room temperature control and kettle with single-serving sachets for coffee, tea and herbal teas.
These rooms have a view of adjacent buildings.

It is possible to book a room with an extra bed to accommodate a third person.

16-18m²

Facilities
Air conditioning
TV
Minibar
Rooms include bathroom with bathtub or shower.
Classic Room
Classic Room Side Sea View

Max 3 adults

The Classic rooms Side Sea View are decorated in traditional style with wood flooring. Kettle with single-serving sachets for coffee, tea and herbal teas. Courtesy line by Erbario Toscano.

It is possible to book a room with an extra bed to accommodate a third person.

16-18m²

Facilities
Classic Room with Balcony
Classic Room Side Sea View Balcony

Max 3 adults

Rooms feature wood flooring, twin or double bed and a balcony with a side sea view. Kettle with single-serving sachets for coffee, tea and herbal teas. Courtesy line provided by Erbario Toscano.
Air conditioning with room temperature control.

It is possible to book a room with an extra bed to accommodate a third person.

16-18m²

Facilities
Deluxe Room with Balcony
Deluxe Twin Side Sea View & Balcony or Terrace Room

Max 2 adults

Deluxe Twin Side Sea View & Balcony or Terrace Rooms are very spacious with twin beds and wood flooring, an open-plan seating area and have a side sea view from the balcony or smal terrace.

Kettle with single-serving sachets for coffee, tea and herbal teas. Courtesy line provided by Erbario Toscano. Air conditioning with room temperature control.

It is possible to book a room with two extra beds to accommodate four people.

16-18m²

Facilities

Early Booking Discount

5% discount for stays completed between 15 March - 31 October 2026  booked by 31 January 2026.

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Tripadvisor rating Based on 176 traveller reviews
Thumb image 77% of travellers recommended this hotel
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Reviews
“

Loved my Stay at The Palace Hotel

bonnie g,

Tripadvisor review Jul 13 2025
The staff were exceptional; helpful, friendly and always accomodating. My room was beautiful, overlooking the sea and very comfortable and quiet. Breakfast offered a wide variety of fresh and...
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“

7 night holiday July 2025

Haydn W, Seaford, United Kingdom

Tripadvisor review Jul 07 2025
Excellent location, lovely looking hotel, very clean, staff extremely helpful to all questions we asked. The breakfast offering is of a high quality and we ate dinner twice on the rooftop terrace...
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