Palace Hotel

Tuscany, Tuscany Coast

4 * Bed and Breakfast Close to Beach Board Upgrade Traditional
Tripadvisor rating Based on 27 traveller reviews
Thumb image 77% of travellers recommended this hotel

  • Situated on Viareggio's promenade, across the road from the beach

  • A four-star hotel in Tuscany, embodying old world charm with modern conveniences

  • Superb roof terrace and use of swimming pool on the beach

Enjoying one of the most enviable placements on the Viareggio seafront, the Palace Hotel embodies old world elegance and has spacious rooms with a view.

Built at the beginning of the 19th century, Palace Hotel lies on Viareggio’s famous palm fringed promenade. It is also located just a stone’s throw from a long stretch of sandy beach, where guests can enjoy complimentary use of the beach club’s facilities.

If you want to discover the joys of the other nearby Tuscan towns, then simply hop on a train - the local station is just a 15-minute walk away. Top sights include Lucca and Pisa (less than 30-minutes away) and Siena and Florence (both of which can be reached in about 1h30.) 

Once you’ve tired of sightseeing, make your way up to the hotel’s roof bar where you can sip a delicious cocktail whilst enjoying at sunset extraordinary views of the imposing Apuan Alps and the twinkling Tyrrhenian Sea. 

The hotel has 74 rooms (official rating 4 star). Child prices apply to ages 2-12 years.


Bars & Restaurants

Belle Epoque

Included With: Bed & Breakfast,

Open 7.30am - 10.30am 

Decorated with crystal chandeliers, guests can have buffet breakfast at the Belle Époque restaurant whilst dinner is served at the hotel's Deco' restaurant, which offers innovative Tuscan and Mediterranean specialities as well as a large selection of local wines.

Panoramic Roof Terrace

With sunbeds and bar. 


Open 6pm - midnight (serves light lunches and snacks 1pm - 2.30pm, June - September)

During the summer months, lunch can be taken on the panoramic Roof Terrace or at the Beach Club's restaurant. 

Beach & Pools


Tuscany’s miles of golden beach remain one of the country’s best kept secrets. Guests at Palace Hotel are welcome to enjoy the facilities on La Pace beach, just a 2-minute walk away. Spend a day (or more) relaxing in the complimentary deckchairs (sunbeds carry a small surcharge). The beach also has a wonderful seawater pool with a graduated shallow end for children and even a jacuzzi.

Wifi & Parking

Wifi and Parking

Stay connected with the wifi free of charge.

Payable locally, approx. €25 per day.

About the location

It is easy to see why Viareggio is nicknamed the ‘Pearl of the Tyrrhenian Sea’. Set equidistant between La Spezia to the north and Livorno to the south, the town enjoys a prime location on the Tyrrhenian Sea. Surrounded by natural beauty - the snow-capped Apuan Alps form the backdrop for this beach hotel - Viareggio is certainly a pearl in our books. 

The town is a great mix of Tuscan tradition and living city. Think splendid 19th-century architecture and a mile-long “Passeggiata”, packed full of gelaterias, caffès, benches and cycle hire stalls for the sporty. But think also market stalls that spill over with seasonal fruit and vegetables (the weekly market at Forte dei Marmi is well worth a visit), fishermen that come in with the local catch every morning and shop keepers that stand and chat in doorways during their quiet moments.

The seaside destination is known throughout the country for its rambunctious carnival, held between the end of January and the beginning of March. If you plan on visiting Viareggio in the summer months, there’s still plenty to do: the Puccini Opera Festival takes place every July and August and brings together opera lovers from all over the world.

Transfer time

The hotel is 30 minutes from Pisa airport. Return private transfers included. To change your transfers or book car hire instead, simply call us once you’ve completed your booking.

Classic Room

Max 2 adults

Classic Rooms are decorated using the typical colours of Viareggio and feature Double beds: 170 x 190cm, or 2 x twin beds 85 x 190cm. These rooms have a view of adjacent buildings.
It is possible to book a room with an extra bed to accommodate a third person.


Twin Side Sea View

Max 3 adults

Twin Side Sea View Rooms are decorated in traditional style. It is possible to book a room with an extra bed to accommodate a third person.


Twin Side Sea View Balcony

Max 3 adults

Rooms feature twin or double bed and a balcony with a side sea view. It is possible to book a room with an extra bed to accommodate a third person.


Twin Front Sea View

Max 3 adults

Twin Front Sea View rooms are located on the first three floors and enjoy splendid front sea views.


Deluxe Twin Side Sea View & Balcony or Terrace Room

Max 4 adults

Deluxe Twin Side Sea View & Balcony or Terrace Rooms are very spacious with twin beds, an open-plan seating area and have a side sea view from the balcony or large terrace. It is possible to book a room with two extra beds to accommodate four people.


Early Booking Discount

10% discount for stays of 3 nights or more between 29 March - 30 October 2024 booked by 31 January 2024.

Free Night Offer

1 Free night for stays of 7 nights or more completed between 29 March - 12 July 2024 and 25 July - 31 October 2024.

Hotel Credit

 Guests receive €50 resort credit per room per week (€30 for single rooms) for stays of 7 nights or more completed between 01 April - 30 October 2023.

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Tripadvisor rating Based on 27 traveller reviews
Thumb image 77% of travellers recommended this hotel
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What to expect
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Central well located hotel

David B, Brighton, United Kingdom

Tripadvisor review Sep 24 2023
This hotel has good location facing the sea with good decor and atmosphere. Bedrooms small but well fitted with modern bathrooms. Great bar and terrace on the roof for dining and drinking. Good...
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Lovely hotel

703linda, Driffield, United Kingdom

Tripadvisor review Sep 16 2023
We have had a lovely week at the Hotel in September Breakfast choices are Plenty and really nice too The Hotel is in a perfect location and the staff are lovely We caught the train to Pisa and...
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What our customers think

We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist