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Palace Hotel

Tuscany, Tuscany Coast

  • Situated on Viareggio's promenade, across the road from the beach
  • Superb roof terrace and use of swimming pool on the beach

Built at the turn of the century, the dignified Palace Hotel lies on the promenade across the road from the wide sandy beach in Viareggio. This hotel is spacious and tastefully furnished, and its guest rooms are traditional in style. The hotel’s delightful panoramic roof terrace is the ideal spot to relax and admire the stunning views of the coastline, and guests are welcome to use the swimming pool located across the road on the beach at 'La Pace' Beach Club with complimentary deckchairs, parasols and beach facilities (normally in use mid June to mid September).

Buffet breakfasts and traditional evening meals are served in the charming Belle Époque restaurant which is decorated with crystal chandeliers and during the summer months lunch can be taken on the panoramic roof terrace or at the 'La Pace' Beach Club's restaurant. For a truly authentic Viareggio retreat, the Hotel Palace epitomises a grand old seaside hotel at the heart of Italy’s beautiful Tuscany Coast.

The hotel has 74 rooms (official rating 4 star). Child prices apply to ages 2-12 years.



Bars & Restaurants

Belle Epoque

Included With: Bed & Breakfast, Half Board

Open 7.30am - 10.30am and 7.45pm - 9.30pm

Decorated with crystal chandeliers, the Belle Époque is a charming restaurant serving buffet breakfast and traditional evening meals.

Panoramic Roof Terrace

With sunbeds and bar. 


Open 6pm - midnight (serves light lunches and snacks 1pm - 2.30pm, June - September)

During the summer months, lunch can be taken on the panoramic Roof Terrace or at the Beach Club's restaurant. 

Beach & Pools

Swimming Pool & Beach

Bookings include 2 deckchairs, towels and 1 parasol (normally in use June - September). Sunbeds instead of deckchairs are payable locally and cost approx. €10 per sunbed.At the Beach Club "La Pace" (open mid June - mid September).

Wifi & Parking

Wifi and Parking

Stay connected with the wifi free of charge.

Payable locally, approx. €25 per day.

About the location
Holidays to Viareggio are perfect for those looking to combine a beach holiday with a cultural adventure. Golden beaches meet Art Déco architecture in one of the best known Tuscan beach resorts. Touring the surrounding areas, you’ll come face to face with Pisa, home of the famous leaning tower, and the medieval town of Lucca, where you can immerse yourself in Italian history.

Viareggio was once the go to destination for Italy’s rich and famous. The composer Puccini lived here in the early 1900s and the villa he built now houses a museum dedicated to his life and music. Nowadays, Viareggio attracts a wide range of holidaymakers. As dusk approaches, many tourists join the locals on their passeggiata, or evening walk along the seafront promenade. Here, families and friends come together and socialise, sometimes sharing a glass of wine or a gelato along the way.
Transfer time
The hotel is 30 minutes from Pisa airport. Return private transfers included. To change your transfers or book car hire instead, simply call us once you’ve completed your booking.
Twin Side Sea View

Max 3 adults

Twin Side Sea View Rooms are decorated using the typical colours of Viareggio and feature twin beds. It is possible to book a room with an extra bed to accommodate a third person.


Twin Side Sea View Balcony

Max 3 adults

Twin Side Sea View & Balcony Rooms feature twin beds and a balcony with a front or side sea view. It is possible to book a room with an extra bed to accommodate a third person.


Twin Front Sea View

Max 3 adults

Twin Front Sea View rooms are located on the first three floors and enjoy splendid front sea views.


Deluxe Twin Side Sea View & Balcony or Terrace Room

Max 4 adults

Deluxe Twin Side Sea View & Balcony or Terrace Rooms are very spacious with twin beds, an open-plan seating area and have a side sea view from the balcony or large terrace. It is possible to book a room with two extra beds to accommodate four people.


Single Room

Max 1 adult, 1 child

Single Rooms are available but do not have a balcony or a sea view.

Early Booking Discount

25 % discount for stays of 3 nights or more between 01 April - 20 May 2022 booked by 31 March 2022.

10% discount for stays of 3 nights or more between 21 May - 31 October 2022 booked by 31 March 2022.

Hotel Credit

 Guests receive €50 resort credit per room per week (€30 for single rooms) for stays of 7 nights or more completed between 01 April - 31 October 2021 .

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Tripadvisor rating Based on 488 traveller reviews
Thumb image 77% of travellers recommended this hotel
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What to expect
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Sleep Quality
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Super happy about our stay at Palace Hotel
Tripadvisor review Sep 26 2021
Beautiful hotel in the centre of Viareggio (al luongo mare). The rooms are really nice, clean and the bed and pillows are so comfortable. The staff is really friendly and helpful. They helpt us a lot...
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Good value, if you can get over the very retro decor
UKLizzie, London, United Kingdom
Tripadvisor review Sep 21 2020
I was concerned when I first saw my room, as it was incredibly old fashioned looking, and filled with a variety of old furniture of the sort my grandmother favoured. The whole hotel is decorated that...
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What our customers think

We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist