Italian Cities, Florence

Tripadvisor rating Based on 1625 traveller reviews
Thumb image 95% of travellers recommended this hotel

  • Located close to many of Florence's sights and walking distance from the train station
  • Fantastic views from the top floor breakfast room of Piazza Santa Maria Novella

L'Orologio is a luxury four star superior hotel located in Piazza Santa Maria Novella; a perfect, central spot for discovering Florence's many attractions. Uniquely inspired by famous watchmakers, each floor of L'Orologio takes its design inspiration from a different brand; Rolex, Vacheron-Constantin and Patek Phillipe, and the elegant rooms are also influenced by the extravagance and expense of these famous time pieces. The top floor breakfast room, serving buffet style breakfast with fantastic views over the city is a highlight and a great place to start each day, and the cosmopolitan Bar L'O which serves Tuscan snacks and sandwiches is perfect to return to after a busy day exploring the many sights of Florence.

The hotel has 58 rooms (official rating 4 star). Child prices apply to ages 4-12 years.



Bars & Restaurants

Breakfast Room

Included With:Bed & Breakfast

A delightful breakfast room on the fourth floor serves a buffet style breakfast daily, with views over the city. 

Open 7.00am - 10.30am

Bar L'O

Following the watchmaker theme, the bar is a quirky venue, with an illuminated floor and water feature. Alongside a wide array of drinks, this bar serves a selection of light bites and paninis.

Spa & Wellness

Fitness Centre & Sauna



Stay connected with the wifi free of charge.

About the location
Holidays in Florence allow you to experience one of Europe’s most culturally and historically significant cities. Florence is a vibrant city nestled among the idyllic green hills of Tuscany. It retains a sense of intimacy and romance thanks to its relatively small size, while also offering a remarkable selection of museums, galleries, and restaurants, which continue to impress even the most regular visitor. Every stroll has the potential for something remarkable, whether it’s peering out of the Vasari Corridor or wandering across the Giardino di Boboli. Alternatively, for those looking to relax, there are beautiful vistas to be seen while enjoying a rooftop aperitivi in the evening.

Perhaps most known for its remarkable historical architecture, you will easily find renowned pieces of art by famous artists such as Filippo Brunelleschi, Leon Battista Alberti, and Michelangelo throughout the city. Florence continues to celebrate this tradition with impressive modern buildings, notably The New Florence Opera House, maintaining the city’s reputation as a marvel from every angle. Any visiting foodies will undoubtedly revel in Florence’s food culture, from its seven Michelin starred restaurants to the brilliant bustle of the Mercato Centrale. For peaceful and romantic retreats, there are numerous opportunities for short trips to the surrounding landscapes and towns, allowing for blissful escapes into Italy’s rural life.
Transfer time
Pisa Airport is the main airport for Florence and the transfer time is 90 minutes. Limited flights are available to FLR with a transfer time of 20 mins – please call for more details. 
Superior Twin Or Double

Max 3 adults

Superior Rooms are decorated in accordance with the hotels watchmaker theme and overlook the Florentine ancient courtyards. They feature a king-size bed or twin beds. They can sleep up to three adults.


Deluxe Double Or Twin

Max 2 adults

Deluxe rooms are elegantly furnished featuring mahogany furniture a work desk and sumptuous fabrics including leather, satin and velvet. The marble bathrooms feature a bath or shower.

Junior Suite

Max 3 adults

Junior Suites are decorated in accordance with the hotels watchmaker theme and enjoy views of some Florence courtyards or over the city centre. They feature a king-size bed or twin beds and a separate small sitting room with a sofabed. This room type can sleep up to three adults and is available on request, please call to book.



Max 3 adults

Furnished in an elegant style, paying attention to the detail, Suites provide a comfortable space. Mahogany furniture creates a warm atmosphere whilst hardwood floors and luxurious drapery enhance the room. The suite has a master bedroom and living room with a sofa and TV.  

a double sink and large mirror
Single Room

Single rooms are available on request.

Early Booking Discount

20% Early booking discount for stays of 3 nights or more completed between 03 January - 23 March 2023 and 05 November - 27 December 2023.

15% Early booking discount for stays of 2 nights completed between 03 January - 23 March 2023 and 05 November - 27 December 2023.

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Tripadvisor rating Based on 1625 traveller reviews
Thumb image 95% of travellers recommended this hotel
Travellers Ratings
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What to expect
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Memorable experience, can’t wait to be back.
shanorton, Edwardsville, Illinois
Tripadvisor review May 30 2023
Amazing hotel!! It’s thoughtfully decorated and very clean. It was a wonderful introduction to our first time in Florence and we plan to stay again! The concierge was incredibly helpful. The room was...
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Spectacular hotel!
travelerx400, Detroit, Michigan, United States
Tripadvisor review May 09 2023
This is our favorite hotel from our recent trip to Italy. It is in a remarkable area, close to sites of interest yet in a fairly quiet piazza. Rooms are just wonderful and we appreciated the turndown...
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What our customers think

We have been helping our customers discover the real Italy for 90 years now. Our experience and expertise, together with our attention to detail and personal touch, really does make us the leading Italian holiday specialist