- Located in Santa Maria Novella area
- Only a five-minute walk from the Duomo
A contemporary boutique hotel, the Hotel Rosso 23 is ideally situated in the centre of Florence overlooking the magnificent Santa Maria Novella Square. Decorated throughout in red and grey tones with an inner courtyard, the hotel is modern and stylish. The guest rooms continue the red and grey style concept that goes throughout the hotel, and the breakfast room and reception areas combine this theme with influences from Florence's famous heritage.
Located in the Santa Maria Novella area and close to the main railway station of Florence, the Hotel Rosso 23 provides a unique and stylish base from which to experience this great city.
The hotel has 42 rooms (official rating 4 star). Child prices apply to ages 4-12 years.
Bars & Restaurants
Included With:Bed & Breakfast
A contemporary breakfast room serves an American buffet between 7am - 10.30am.
Wifi & Parking
Stay connected with the wifi free of charge.
Garage parking is available nearby at a cost of 35 - 48 euros per day.
About the location
Holidays in Florence allow you to experience one of Europe’s most culturally and historically significant cities. Florence is a vibrant city nestled among the idyllic green hills of Tuscany
. It retains a sense of intimacy and romance thanks to its relatively small size, while also offering a remarkable selection of museums, galleries, and restaurants, which continue to impress even the most regular visitor. Every stroll has the potential for something remarkable, whether it’s peering out of the Vasari Corridor or wandering across the Giardino di Boboli. Alternatively, for those looking to relax, there are beautiful vistas to be seen while enjoying a rooftop aperitivi in the evening.
Perhaps most known for its remarkable historical architecture, you will easily find renowned pieces of art by famous artists such as Filippo Brunelleschi, Leon Battista Alberti, and Michelangelo throughout the city. Florence continues to celebrate this tradition with impressive modern buildings, notably The New Florence Opera House, maintaining the city’s reputation as a marvel from every angle. Any visiting foodies will undoubtedly revel in Florence’s food culture, from its seven Michelin starred restaurants to the brilliant bustle of the Mercato Centrale. For peaceful and romantic retreats, there are numerous opportunities for short trips to the surrounding landscapes and towns, allowing for blissful escapes into Italy’s
The hotel is 20 minutes from Florence airport. No transfers included. To add transfers or book car hire, simply call us once you’ve completed your booking and we will talk you through the options.
Max 3 adults
Classic rooms are decorated in a contemporary style creating a comfortable environment equipped with modern facilities such as a TV, safe and air - conditioning.
Superior With Santa Maria Novella View
Max 3 adults
Similar in style to Superior rooms what set this room apart is its wonderful views over the Piazza of Santa Maria Novella.
Max 1 adult
Single Rooms feature a French bed and have internal views of the inner courtyard. This room type is available on request, please call to book.
Free Night Offer
1 Free night for stays of 3 nights or more completed between 03 January - 25 March 2021 and 07 November - 25 December 2021.
15% Rate reduction for stays of 2 nights completed between 03 January - 25 March 2021 and 07 November - 25 December 2021.
15% Rate reduction for stays of 2 nights or more completed between 01 August - 02 September 2021.
Based on 942 traveller reviews
78% of travellers recommended this hotel
What to expect
“ INCREDIBLE LACK OF CUSTOMER SERVICE AND SERIOUSNESS
Apr 22 2021
We had to cancel our reservation in may 2020 due to covid... All were drawbacks on their side.. We are trying to reconfirm the reservation for next june and get not feedback on their side.. We have...
We had to cancel our reservation in may 2020 due to covid... All were drawbacks on their side.. We are trying to reconfirm the reservation for next june and get not feedback on their side.. We have been waiting for more tan one month and even complained in the international consumer office.. Incredibly stressul and dissapointing.. Never in my life had an experience like this in a hotel.. Will keep on trying and writing in trip advisor
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Bamsmum, Sheffield, United Kingdom
Mar 04 2020
Lovely quirky hotel in a perfect location. All Florence within walking distance. 2 min walk from main train station. Loads of eating places in the square. Beds comfy. Breakfast fine. Would stay again...
Lovely quirky hotel in a perfect location. All Florence within walking distance. 2 min walk from main train station. Loads of eating places in the square. Beds comfy. Breakfast fine. Would stay again if in the area.
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